Paras Aqua
We rebuilt Paras Aqua’s digital presence around a single argument: precision aquaculture, told with the confidence of a category leader. The site pairs an editorial narrative with a clean technology system — so the team can publish, expand and translate without coming back to us every quarter.
Scope
§ The challenge
Paras Aqua had outgrown its original website. The old site was built on a rigid template that made it hard to tell the full story of what they do — from hatchery systems to full-scale marine operations. Messaging felt scattered, the visual identity looked generic, and the back end was slow enough that the marketing team avoided updating it. They needed a platform that could grow with them, not one they would outgrow again in two years.
§ Our approach
We started with a content sprint: interviews with the leadership and sales teams, a competitive audit of the aqu-tech landscape, and a messaging hierarchy that put customer outcomes first. Visually we moved the brand toward a deep-sea palette — navy, ice blue and warm coral accents — with large typography and generous whitespace that reads as premium rather than industrial. The site is built on a headless CMS with a modular page builder, so any member of the team can assemble a new landing page or case study without touching code.
§ What happened
The new site launched in eight weeks. Within the first month organic search traffic had doubled, time-on-page increased by 40%, and the sales team reported that prospects were arriving at discovery calls already familiar with the product range. The marketing team now publishes new content weekly instead of waiting for developer availability.